Social media is the Internet: how online marketers must measure social media metrics

Lisa Buyer, president of the Buyer Group, interviews Mel Carson, Microsoft Advertising Community Manager, Microsoft Advertising on the subject of social media and the marketing mix at SES London, 2011. According to Mel, social media is the Internet. Mel says this is because the Internet is inherently social. Whether it’s through search, Facebook, Twitter, blogs, [...]

Live Twitter Chat Explores How B2B Marketers Can Create Social Media Content that Drives Action

Live Twitter Chat Explores How B2B Marketers Can Create Social Media Content that Drives Action Join The Social CMO and Rachel Foster for an open dialogue on how to use social media to attract high-quality B2B leads. The chat will take place on Twitter on Monday, July 4, 2011, at 8:00 p.m. Eastern.Toronto, ON (PRWEB) [...]

“All Marketers are Liars” – Seth Godin speaks at Google

Seth Godin is the author of six bestsellers, including Permission Marketing, an Amazon Top 100 bestseller for a year and a Fortune Best Business Book. His newest book, All Marketers are Liars , has already made the Amazon Top 100 and has inspired its own blog. Seth is also a renowned speaker, and was recently [...]