Overpowering Your Lizard Brain – Seth Godin

January 16, 2012 by  
Filed under Chicago Entrepreneur

Complete Premium video at: fora.tv Author Seth Godin argues that one of the main barriers to innovation is the “lizard brain,” the primitive part of the human brain adapted for survival. He explains that the lizard brain “loves being a cog in the system” because it’s safer than doing something foreign and untested. —– The [...]